As AI ecosystems mature, protocols that enable machines and agents to communicate meaningfully are becoming critical infrastructure. Also for AI chatbots and other agents in e-commerce, Icecat's domain. Two of the most talked-about protocols in the agent space are the…
Search engines like Google used to be the main gateway for online product discovery. But that’s changing fast. AI tools like ChatGPT, Gemini, Perplexity and Claude are now shaping how consumers and businesses search for products. That shift is giving…
The world still "Googles"—but more often it also prompts, circles or asks an AI search assistant. What does that mean for search, publishers, and the brands whose product stories appear on Icecat? Google is still the Goliath, just a bruised one…
