Search engines like Google used to be the main gateway for online product discovery. But that’s changing fast. AI tools like ChatGPT, Gemini, Perplexity and Claude are now shaping how consumers and businesses search for products. That shift is giving…
The world still "Googles"—but more often it also prompts, circles or asks an AI search assistant. What does that mean for search, publishers, and the brands whose product stories appear on Icecat? Google is still the Goliath, just a bruised one…
In a recent internal review, Icecat’s usability team turned to AI to identify and address key usability challenges across its three main web properties: Icecat.biz, Icecat.com and Iceclog.com. By using ChatGPT as a virtual analyst, we conducted a comprehensive audit.…
