The positive impact of reviews in e-commerce is already a well-established concept in the industry and there are several argumentations supporting it. The effect of using reviews to sell products online has been well stated in several reports about online…
Online Shopping Market in Japan, if you have never visited Japan, will picture you a lot of common stereotypes. For instance, you might think Japanese really eat sushi every day, I still get this question often. Or that you can still…
Identity Games, a Rotterdam toys company, offers standardized product information to its e-tailers via Open Icecat. “We are delighted about this collaboration", Carina Kortenoeven, marketing manager at Identity Games. "By having all product information available in one place, we can…