As the volume of information in e-commerce experiences an unprecedented surge, the practice of data mapping proves essential in managing highly intense data flows. Dealing with data from diverse sources requires systematic organization, transformation, and automation. Without these measures, handling such…
The e-commerce market in Spain is thriving, poised to reach US$21,388 million by the end of the year and US$28,665 million by 2024. With a user penetration rate expected to soar to nearly 76.8% in four years, the Spanish e-commerce…
Unlocking a customer's revenue potential extends beyond the initial sale, presenting abundant opportunities for additional business. Practices like cross-selling and up-selling play a crucial role in capitalizing on these post-purchase prospects. This underscores the significant impact and effectiveness of strategic…