Asmodee, a leading distributor and publisher of board games, is expanding its partnership with Icecat to provide high-quality product information to its partners in the Nordics. This marks an important step in enhancing the online visibility and sales performance of Asmodee’s products in the region.
Asmodee is a global player in the board and card game industry, known for iconic titles such as Catan, Ticket to Ride, and Dobble. The company focuses on delivering innovative and high-quality games that bring players of all ages together. By maintaining strong relationships with retailers and distributors, Asmodee continues to be a driving force in the growing gaming industry.
Icecat is the global expert in standardized product information, used by many toy brands and retailers to distribute product data more efficiently. By offering centralized and structured product data, Icecat helps brands and retailers improve their online product presentation and increase conversion rates. In the toy sector, Icecat collaborates with leading manufacturers and retailers to make product data easily accessible.
Thanks to the partnership with Icecat, Asmodee’s product information is now freely available to all its partners in the Nordics. This means that retailers and distributors in countries such as Denmark, Sweden, Norway, and Finland can easily access up-to-date and complete product data. This enables them to present Asmodee’s games more quickly and accurately online, leading to an improved customer experience and increased sales.
Salling Group will be the first retailer to onboard the Asmodee portfolio. As one of the largest retail groups in Scandinavia, Salling Group leverages Icecat’s product information. This helps optimize its online product assortment. By accessing structured and rich product data, Salling can offer its customers an enhanced product experience. This is crucial in the competitive e-commerce market.
The successful partnership with Salling highlights the value of standardized product information. It also serves as a strong example for other retailers and brands looking to improve their digital performance. With this collaboration, Asmodee and Icecat are taking a significant step in further digitalizing the board game industry in the Nordics. Furthermore, by making product information freely available, efficiency is increased, and the growth of the entire category is supported.
Read further: Icecat, Nordics, partners, Toy
Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry
