Amazon Europe Chooses Icecat as Content Syndication Partner

Avatar for Gloria Serafini
Amazon Spain

In order to offer a better online customer experience, Amazon Europe takes up-to-date product data from the Icecat catalog for the following markets: Germany, United Kingdom, France, Spain, and Italy.

Thanks to an automated end-to-end system integration, Amazon currently pulls from Icecat:

  • Multiple images
  • Standardized specifications
  • Bullet points (in progress)

CTA Amazon


Andrés Arribas, Product Manager at Amazon, certifies:

 “We integrate in all categories all the info provided by Icecat. If Icecat has information from one product, Amazon integrates it. We are improving our mapping to integrate also Rich Media and maximize the usage of Icecat, as this is a very valuable information source from us”.

Manufacturers should meet the following requirements:

  • A product image should be an attractive, professional, high-resolution picture that fills 85 to 100 percent of the image area.
  • The background has to be pure white (pure white blends in with the search and item detail pages with RGB values of 255, 255, 255).
  • Natural shading or light reflection are acceptable if they are high quality, realistic, and blend into the pure white background.
  • Image has to show the entire product; no part of the product may be cut off or sectioned in the image.
  • Do not include accessories or props that are not included in the delivery of the product as it may confuse the customer.
  • Do not include multiple views of the same product in a single image (use additional images for additional views).
  • Do not include additional text that is about something that is not part of the product.
  • Do not include website URLs, advertising, pricing or discount information, or QR codes.
  • Do not include graphics, drawings, illustrations, logos, or watermarks.
  • Only photos of the delivered products are allowed. Designs or sketches of the products are not accepted.
  • For books, CDs, DVDs, and other media products, the main image should be a photograph or scan of the front cover.

If you want to have more information on how to deliver your product data in the correct way to meet Amazon’s requirements, please contact us.

CTA Amazon


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

World map

Iceclog Launch and Improved Icecat LIVE Documentation

“Iceclog” (Icecat content-log) is our new blog, where you will find...
 August 26, 2016

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some 300 m...
 June 1, 2016
http url

Manual for Icecat URL: Links to Product Data-sheets and Images

Version: 1.20, October 4, 2016.The purpose of this post is to explain the Icecat URL method to ...
 October 4, 2015

Manual for Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016

Manual for Personalized Interface File and Catalog

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Apple Watch: a Useful Tool or a Smart Toy?

After six months spent with my Apple Watch, I am still not sure if I consider it a useful tool or "j...
 September 30, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 February 17, 2017

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from our partner Testseek, as an add-on service for both O...
 October 19, 2015

Icecat Add-ons for Magento, PrestaShop and other Popular Solutions

Icecat has a huge list of integration partners, that make it easy for clients and free users, to mak...
 October 4, 2017