Amazon A+ Content Syndication via Product Enrichment Tool

Avatar for Alexander Velychko

Publishing Amazon A+ content has never been easier with the Product Enrichment Tool (PET). By utilizing PET, brand users can automatically push Amazon A+ content, which enhances product experience and potentially improves traffic and conversion rates on the Amazon store.

Thanks to direct API with Amazon, brand users can create regular stories in PET for further distribution to icecat network, and at the same time, automatically push captivating A+ Content on Amazon product detail pages. Save time and resources by managing all below-the-fold content in one place with our solution.

Up to 7 Amazon-compatible modules are combined in the A+ story and can be pushed to the A+ content tool.

The PET supports the following A+ modules:

  • Image/text slider module;
  • Messaging modules;
  • Image/text modules;
  • Product benefits modules;
  • Comparison module;
  • Company logo module;
  • Text overlay modules.

To begin syndicating A+ content through PET, follow three simple steps:

Step 1: Authorize

Authorize for Amazon SP API through the icecat page. If you need assistance with this process, our project managers can guide you.

Step 2: Build

Create a product story using PET PIM by utilizing Amazon-compatible modules. If you need assistance with creating product stories, our content ninjas can create them for you. Simply provide the raw data.

Step 3: Push

Push your product stories to both the icecat network and Amazon A+ with just one click of a button.

If you have any questions or comments, please reach out to your Icecat account manager or contact us via the website.

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