We’re sharing an important update for all users who maintain the brand formerly known as Poly in their catalogs. Following the acquisition by HP Inc., completed in August 2022, Poly has now been formally rebranded as HP Poly. We added a brand mapping to automate the transition. Please verify if your system uses these correctly.
HP’s acquisition of Poly, a well-known provider of professional audio and video solutions, aimed to strengthen HP’s portfolio in hybrid work, peripherals, and enterprise collaboration. Poly adds headsets, video-conferencing devices, and unified-communications hardware to HP’s offerings. The brand change to HP Poly reflects this integration and gives the combined business a clear identity under the HP umbrella.
If your current listings still refer to Poly, now is the time to switch to HP Poly. Here’s what you might want to check:
Historical SKUs and listings: Existing stock-keeping units still valid under the Poly name may continue to function; however, aligning the brand name ahead of future campaigns or restocks will help reduce confusion.
Brand identity changes can impact discoverability, search relevance, and data alignment across platforms. If marketplaces, resellers, or content hubs begin indexing listings under “HP Poly” only, continued use of “Poly” alone may result in reduced visibility or require manual reconciliation. Additionally, brand-related metadata may trigger alerts on some retailer systems if the brand name deviates from the accepted reference. For seamless listing performance, adopting the updated brand name removes a potential point of friction. From a content-syndication perspective, maintaining clean and accurate brand fields supports the broader goal of consistent product data, making your catalogue easier to manage, scale, and integrate with third-party channels.
The brand update has been reflected in the Icecat brand database: you can now find “HP Poly” as the approved brand name for this manufacturer. Explore the brand page for full listing support and product feed availability in our catalogues.
Our recommendation: Go through your repository of listings and search for “Poly (without HP)”. Where found, prioritise updates in your next content‑pull or feed export to “HP Poly”. Also, review your templates and syndication connectors to prevent downstream channels from continuing to send or consume the old brand name. By aligning early, you ensure that product listings, channel feeds, and partner integrations remain accurate, future-proof, and ready for any advertising or marketplace campaigns tied to the HP Poly brand.
If you have any questions or need assistance with adjusting your feed filters, brand reference tables, or syndication mappings, please contact your Icecat account manager. We’re here to support your transition to the new brand identity and help you maintain seamless content operations.
Read further: Icecat, Partners, catalog, e-commerce, ecommerce, hp, HP Poly
