55 percent of German Online Shoppers Base Purchase Decision on Reviews

Avatar for Lana Buschhoff
By
German Reviews
Likethumbsup(2)Dislikesthumbsdown(0)

Many factors influence the decisions of online shoppers when making a purchase. Shoppers tend to think more about the decision-making process than smaller purchases regarding online purchases. Online shoppers often base their purchase decisions on what others say about a product or service. In Germany, at least 55% of online shoppers consider reviews of a webshop or product significant when purchasing. Fake reviews, however, are a typical issue in e-commerce. Because of this, 74% of Germans want reviews to have an authenticity badge.

Reviews can increase online shoppers’ trust while making a purchase. A frequent issue in e-commerce is fake reviews. German e-commerce was examined in a European Trustmark Trusted Shops poll. It demonstrates that 75% of Germans value review authenticity highly.

Recognizing fake reviews

According to the Trustmark poll, shops or products that have only received positive reviews are suspicious. It is unlikely that all shoppers will feel the same way about a product, brand, or webshop. Furthermore, a review that uses poor grammar or unusual expressions may have been authored using an artificial translator, suggesting that an agency created a fake review.

There is a good possibility that an online webshop is fake if it never replies to a review. If the number of reviews rapidly increases, this may signal that they are generated automatically. Finally, an unidentified author indicates that a review is fake as well.


Subscribe to our newsletter and stay updated.
Loading

Leave a Reply

Your email address will not be published.

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
 October 4, 2018
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
Icecat Addons plugins

Icecat Add-ons include Magento, PrestaShop, Shopify, Magento, Google Shopping, Pimcore, Bol.com. NEW: Mirakl

Icecat has a huge list of integration partners, making it easy for clients ...
 November 24, 2022
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Iceclog: Content Log New Ideas like a Free Vendor Central

“Iceclog” (Icecat content log) is the Icecat ...
 June 26, 2019
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022