Who’s Leading in Fashion & Lifestyle? Icecat’s 2024 Brand Rank Report

Continuing our Icecat Brand Rank Monitor overview for 2024, we now turn our attention to the Fashion & Lifestyle vertical. Below, you’ll find the top 10 brands in this category with the highest number of product data sheet downloads.

Overall, the fashion vertical saw a substantial increase in engagement, with total downloads rising from approximately 455 million in 2023 to 572 million in 2024, marking a 28% year-on-year growth. ONLY leads the ranking for this year, nearly doubling its downloads year-over-year, reaching 29.6 million. Every brand in the top 10 recorded an increase in product datasheet downloads, except Reebok which saw a slight decline but it still remains a strong performer in the top 10. The brand that saw the most dramatic growth was Esprit, increasing their data sheet downloads from only 3 million to an impressive 12 million downloads last year, marking a 264% increase. 

The chart below illustrates this growth, with dark blue representing 2023 and light blue denoting 2024:

Additional Brand Rank KPIs

The Brand Rank page goes beyond simple rankings by offering key performance indicators (KPIs) that provide brands with deeper insights into their market presence. One of these essential metrics is brand analytics by country, which helps brands evaluate their visibility and engagement across different regions. However, due to the international nature of e-commerce and the dominance of anonymous browsing, not all interactions can be tied to a specific country. Icecat addresses this challenge by delivering as much localized data as possible while ensuring accuracy.

Another important KPI is the Brand Average Review Score, which gathers customer feedback from various sources to give a real-time view of brand reputation. The calculation takes into account the total number of reviews, ensuring a transparent and reliable assessment. This metric is also available through the Testseek XML API, enabling brands to integrate review insights seamlessly.

Additionally, Icecat features a Data Health Score, which measures the completeness of a brand’s product data. This score includes all product data sheets, covering main products, accessories, and spare parts, allowing brands to track and enhance their content quality. A color-coded indicator simplifies monitoring changes in data completeness over time, helping brands maintain high data standards.