3 Search Trends Since Covid-19: What are People Searching for?

Avatar for Wouter Maatman
By
people searching for since COVID-19
Likethumbsup(2)Dislikesthumbsdown(0)
image_pdf

The pandemic has changed many things – a clear shift to digital, but also how we use the internet, online resources, and SEO. But what are people searching for since COVID-19? In this article, we take a look at 3 search trends induced by the coronavirus pandemic.

Trend #1: People do investigation

The search interest for research-based terms has grown considerably in 2020 and will continue to grow in 2021. Especially the search interest around “ideas” and “how-to” has grown considerably. For example, the keywords “simple ideas” and “ideas at home” have grown 200-300% from 2019. Notably, many of these ideas have been in the DIY, Home, and Garden categories. Many people shifted to home upgrading, house modernization, and house refurbishment. That is understandable – lots of people were suddenly working from home and had nowhere to go. Vacation was also less of a given, compared to the previous years. As a result of this extra free time, people have started to spend more time in their homes.

Working from home also led to a digital shift. Meetings often take place online through programs such as Zoom. Therefore, the keyword “Zoom” was in the top 5 of most used keywords on Google during 2020.

Trend #2: Online shopping

People who were not shopping online before probably started doing so in the past year. During the lockdowns, shops and restaurants had to close. People went online looking for a digital alternative. For the catering industry, takeout was a means of survival. Search interest for the keywords takeaways and deliveries increased worldwide. Takeaway searches were especially popular during holiday periods. According to the Global Connected Consumer Index, 28% more consumers are shopping online weekly than before the pandemic.

Another interesting development is the search behavior for discount codes. In the first months of the lockdown, people worldwide searched for discount codes more often.

Trend #3: Buying local becomes important

There is a greater interest in local businesses and more people are searching for local businesses. During the first lockdown, a lot of attention was paid to actions such as “support local businesses” or #supportyourlocalbusiness. Many people are still looking to support small businesses in their area. As a result, the search interest for the search term “near me” is important.


Subscribe to our newsletter and stay updated.
Loading

Avatar for Wouter Maatman

Digital Marketing Manager at Icecat N.V.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This quick guide will show you how to import free product content from Icec...
 August 8, 2017