Westcoast’s Product Content Requirements for Brands

Otto van Bentum
By
Westcoast accessories

“Westcoast is constantly striving to work more efficiently with its suppliers and invites them to take part in our new exciting initiative with our preferred content supplier ICECAT,” according to Chris Meredith of Westcoast, the leading UK distributor of IT hardware and software.

Westcoast wants to include all its suppliers’ product master data & enriched product content into its daily stock & price feeds for its channel partners. There is a qualified requirement in our reseller base for a brand’s product data which will help populate and enrich ERP, Back Office and E-commerce platforms. “The success of our channel partners is determined by the quality of this product data, pictures, marketing text, product datasheets etc. This data subsequently helps all aspects of our partners’ businesses, influences buyer’s decisions & increases your visibility & brand perception online.”

Westcoast encourages its suppliers to work with Icecat to deliver on these content requirements as Icecat is seamlessly integrated into Westcoast’s systems and the ecommerce systems of its channel partners.

The main advantages for brands are:
• Increasing online visibility
• shorter time-to-market
• incremental sales increase

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