Turkey plays an important role in commercial activities as a major trade route with its unique location between Europe and Asia and its connection to the Mediterranean Sea. A short turkey e-commerce overview explains that the country of 85 million has an emerging e-commerce industry thanks to its rather young population of 33.1 on average. The market consists of local retailers/marketplaces like Teknosa, Vatan Bilgisayar, D&R, Boyner, and Hepsiburada, as well as worldwide giants like Amazon and Alibaba (Trendyol), and Media Markt.
The market has great potential with its young generation with an initiative spirit. The grocery delivery giant, Getir, became very popular, especially during the pandemic, and now is a worldwide operation. As well as startups and initiatives like Getir, the government is also taking steps to turn Turkey into a hub for e-commerce through incentives for e-export.
As the e-commerce industry is rapidly developing, e-shopping habits are established. Thus, the need for content for retailers and marketplaces is becoming crucial. The market size is 21.6 billion USD, ahead of Thailand and right behind the Netherlands, with a 19% growth. In light of these insights, Icecat took the chance to develop new connections and improve the existing ones.
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