TORNADO, a brand of the family-owned ELARABY Group, is recognized for its reliable consumer electronics and home appliances. Its offerings include televisions, air conditioners, small kitchen appliances, and major domestic appliances like refrigerators and cookers. With the headquarters in Cairo/Egypt, ELARABY has established a global presence, and through the foundation of the ELARABY Germany GmbH in Leipzig, the TORNADO brand is expanding into the European market. TORNADO is committed to delivering quality and innovation, earning the trust of consumers worldwide. With 60 years of technology expertise and high product quality standards, the brand now brings its excellence to the European market.
As an Open Icecat Sponsor, TORNADO offers their resellers and distributors free access to essential, structured product information in German and English. This includes product specifications, marketing texts, images, and other digital assets needed for comprehensive online product listings. TORNADO partners can integrate this content into their PIM and/or online shops, enhancing the customer shopping experience and supporting sales.
TORNADO’s decision to become an Open Icecat Sponsor highlights its commitment to delivering accurate and consistent product information to its partners. Icecat’s open platform enables TORNADO to effectively manage and share updates across all channels. This ensures resellers always have access to the latest product information. This collaboration reflects TORNADO’s dedication to supporting its distribution network and building strong, successful partnerships.
Resellers and distributors can access TORNADO’s product information by logging into their Icecat accounts. The product datasheets are available in multiple formats, including XML, JSON, CSV, and JavaScript, allowing for seamless integration with various e-commerce platforms. Icecat also provides connectors for platforms such as Shopify, WooCommerce, PrestaShop, and Magento, simplifying the integration process. New users can register for an account or contact Icecat directly for assistance.
Read further: Icecat, Partners, e-commerce, Icecat, Open Icecat, product content
Business Development Manager D-A-CH at Icecat
