TCL UK mobile phones are launching the latest NXTPAPER series handsets using Icecat product stories. The product story solution offers a dynamic and immersive way to showcase products, captivating your audience from the first click. With interactive storytelling elements, consumers are engaged on a deeper level, leading to increased time spent on product pages and higher conversion rates. Plus, Icecat solution provides valuable insights into consumer behavior, allowing for personalized marketing strategies that drive sales even further. Don’t just sell products—tell compelling stories with Icecat. Accelerate your TCL UK sales today, and adopt the TCL NXTPAPER series product stories today.
TCL is a major player in the consumer electronics industry, designing, developing, and manufacturing a wide range of products including televisions, mobile phones, appliances, and more. They’re renowned for their high-quality products and commitment to innovation. In 2010, it was the world’s 25th-largest consumer electronics producer. It became the second-largest television manufacturer by market share in 2019.
TLC’s UK resellers have access to Icecat’s open data platform, which allows the easy distribution of TCL’s structured product content to a worldwide network of partners. This includes photos, marketing materials, specifications, and more, all of which are accessible in the Icecat catalog and are available in multiple formats. TCL UK is also excited to introduce Enhanced Product Stories, engaging multimedia narratives that provide customers with an enhanced shopping experience while increasing engagement and sales. Resellers are now able to raise the bar in the digital space by improving their online visibility and connecting with their target audience more effectively. It takes only a few lines of JavaScript to add Icecat Enhanced Product Stories. There is a guide available for incorporating Enhanced Product Stories.
Icecat Product Stories are dynamic content pages designed to elevate the online shopping experience. They incorporate various multimedia assets, including:
These elements mimic the in-store experience, allowing customers to interact virtually with products and gain a deeper understanding of their features and functionalities.
Whether you’re an existing Icecat user or new to the platform, registering for an account gives access to TCL’s UK product details in various formats. It also includes Enhanced Product Stories. Log in to your Icecat account or register as a new user. For any inquiries or assistance, contact us directly.
Read further: Icecat, e-commerce, enhanced product stories, Open Icecat, open icecat sponsor
