Sports & Recreation Brand Monitor: Bestway, Nike and Adidas in the Lead

Avatar for Martijn Hoogeveen
By
Likethumbsup(5)Dislikesthumbsdown(0)

Bestway (outdoor pools), Nike, and Adidas are the top three brands in Icecat’s Sports & Recreation monitor over 2019. The Icecat stat is based on 21 million online Product Data-Sheet (PDS) requests through searches or otherwise. The total number of Sports & Recreations brands monitored is 1,562.

Low Concentration

There is, little concentration in Sports & Recreation as the top 25 of brands covers only 43% of total brand visibility in this vertical, and the highest brand share is a mere 6% (Bestway). Of course, the concentration in individual categories, like sport shoes, can be quite high.

E-commerce Ready Vertical

In general, the Sports & Recreation vertical is e-commerce ready. The branded products are quick to sell online, both by generalists and by specialists like Zalando. The more fashionable sportive products might – however – be more prone to consumer returns.

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor Multimedia/E-commerce at Open University Netherlands.

Leave a Reply

Your email address will not be published. Required fields are marked *

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019. The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for the Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 September 17, 2018
 November 3, 2019

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: JS.NODE

Icecat has a huge list of integration partners, that make it easy for clien...
 October 25, 2019

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016