By the end of this year, 2023, Spanish e-commerce gross sales are anticipated to rise by at least 20%.
Over the years e-commerce in Spain has expanded consistently. Online sales in the nation were more than 57.7 billion euros in 2021, which represented an increase of 11.7% when compared to sales in 2020. Furthermore, this growth continued as for the next year, 2022, according to the Spanish National Commission for Markets and Competition (CNMC), sales represented an increase of more than 25%.
E-commerce’s contribution to the B2C sector has led to the doubling of the nation’s GDP over the past 4 years. Experts predict that this trend will continue, with an estimated 10% increase in online orders in Spain.
The figure above illustrates how internet shopping has generally become a part of consumer behaviour in Spain, matching the data and levels of other European nations.
The boom of social media that began in 2020 is one of the factors that have accentuated the increase in online sales. In addition, certain strategies elaborated on social media platforms have resulted in success for many brands. However, when compared to e-commerce giants like the US, Spain still has significant untapped potential, leaving ample room for growth. It is reasonable to anticipate that the numbers will continue to follow this upward trend in the coming years.
The growth of the Spanish e-commerce industry presents valuable opportunities for e-commerce vendors. With a steady increase in online sales, the sector demonstrates its potential as a lucrative market. With the projected rise in e-commerce gross sales and continued growth, it is clear that investing in the Spanish e-commerce market holds great promise for vendors seeking expansion and long-term profitability.
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