The French branch of Playmobil, a line of toys produced by the Brandstätter Group and headquartered in Germany, asks its French channel partners to download product content directly from Icecat. Playmobil product content is now available for all channel partners to search, select and download for free. For download, please register first, and next request authorization via the interface.
What are the advantages for Playmobil sellers? Firstly, it is now very easy for them to download the approved Playmobil content. The content includes multilingual marketing texts, specifications, and videos. Channel partners can easily download any relevant product data to provide their online visitors with excellent buyer experiences. That information is available in various formats such as XML, JSON, CSV. More importantly, Playmobil takes care that the latest data are available so channel partners can present up-to-date content to its visitors. Last but not least, access to Playmobil content via Icecat is for free. It is advised to request authorization by Playmobil after login into Icecat.
One year ago, Icecat took over Cedemo, a leading product specialized in the toys and entertainment sectors, based in Monaco. In short, Cedemo manages mission-critical marketing, video, image, purchasing, and pricing information for over 200 toys and gaming manufacturers. Playmobil benefits now from Icecat’s and Cedemo’s merged networks to ensure access to international retailer markets. Furthermore, Playmobil can now also syndicate its content to any big marketplace.
Another benefit is that the basic product content will be automatically translated into around 60 popular languages and locales worldwide, saving a lot of cost and time. Finally, a complete suite of seamless and cost-effective add-on services is available. Ranging from Shoppable Reviews, Feed Management, Digital Rights Management, and Where-to-Buy solutions.
If you are a Playmobil channel partner, then please use your Icecat account to download Playmobils’s free product content. If you don’t have an account yet, please register online, contact your local Account Manager, or contact us online.
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