News

Picnic Raises 100 Million Euro to Expand its Online Food Delivery in Holland

Online grocery retailer Picnic, raises 100 million euros from NPM Capital, Fentener van Vlissingen, and other Dutch investors to expand its food retail concept in the Netherlands. The investors get a significant minority share of the company Picnic.

Picnic, with revenues of around 20 million euros in 2016, started in the province of Utrecht. Currently, it has expanded to other towns in the center of the Netherlands, like, for example, Almere. Furthermore, it will expand to other towns as well in the province of South-Holland.

With the financial injection, Picnic will accelerate its geographic coverage in the Netherlands as soon as possible. Its major competitors are, at the moment, Albert.nl, which is the market leader of Ahold Delhaize, and Jumbo Online.

Picnic was originally founded by several entrepreneurs. At first there was serial entrepreneur Michiel Muller, internet entrepreneurs Joris Beckers and Frederik Nieuwenhuys, and food retailer Bas Verheijen.

Founder and CEO of Icecat NV. Investor. Ph.D.

Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor. Ph.D.

Recent Posts

Startup Governance: Why Your “Unicorn” Needs a Constitution

In startup boards, I often find myself hammering or coaching on good governance practices. Far…

23 hours ago

Orange Quantum Systems raises €12 Million in seed round led by Icecat Capital to enable Moore’s Law scaling for quantum computing

Orange Quantum Systems creates integrated systems to make testing of quantum computing chips more scalable,…

3 days ago

AI Makes Retail Language More Accessible to Shoppers

As AI reshapes many industries, retailers are encouraged to leverage this technology to translate complex…

4 days ago

Otto Group Triumphs with Return to Profitability

The Otto Group has made an inspiring comeback, returning to profitability after a challenging financial…

5 days ago

Salesforce to Acquire Informatica to Enhance AI and Data Management Capabilities

Salesforce has announced plans to acquire Informatica, a company specializing in data management, in a…

1 week ago

Celebrating Excellence: The Third Edition of the NPEX Awards 2025

The third edition of the NPEX Awards was a spectacular showcase of entrepreneurial spirit, held…

1 week ago