The 2025 Dutch Shopping Awards concluded last Friday, celebrating standout performers in the country’s online retail sector. Among the evening’s biggest highlights was Picnic, the digital supermarket, which took home the coveted DHL Best Online Store of the Year title.
Now in its 24th year, the Shopping Awards is a major event in the Dutch e-commerce calendar, recognizing both public favorites and businesses selected by expert juries. The awards span a wide range of categories, including the most popular webshops, fastest-growing businesses, and innovative newcomers.
Online grocery platform Picnic emerged as the standout of the night, winning both the Supermarkets & Delivery Services category and the top public vote from other category winners. The company, which is marking its 10th anniversary this year, replaces Welkoop, which had won the top award for two consecutive years.
In addition to the public votes, five businesses were honored with jury-selected awards. The winners were chosen based on their strategic presentations and standout business approaches. The jury focused on areas such as sustainability, innovation, B2B performance, marketplace excellence, and startup potential.
Here are the winners of the jury-selected awards:
Mother’s Earth, a seller of eco-friendly home care products, received special recognition for its rapid development and polished operations.
Shoppers across the Netherlands cast their votes across a broad range of categories. Here are some of the notable winners from the public vote:
A full list includes over 30 winners across various product and service categories, reflecting the diversity and strength of the Dutch online retail market.
The Copernica Ecommerce50, which tracks the fastest-growing online stores in the Netherlands, was also unveiled during the ceremony. This year, Cloudpillo claimed the top spot, followed by Notbranded, last year’s leader.
Top 10 list:
Finally, Paul Wijnhoven, e-commerce manager at OFM, received the Mollie E-commerce Manager of the Year award. According to the jury, Wijnhoven successfully led OFM to commercial growth while staying committed to corporate responsibility.
“Paul Wijnhoven’s leadership showcases a perfect balance between business performance and sustainability,” the jury remarked.
The 2025 edition of the Shopping Awards once again spotlighted the innovation, growth, and customer-centric focus of the Dutch e-commerce industry.
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