Kaufland is set to launch its online marketplace in France and Italy by the end of this summer, continuing its mission to become a European-driven alternative to global e-commerce giants. “Our ambition is to offer a European platform, built in Europe and for European consumers,” said Gerald Schönbucher, CEO of Kaufland e-commerce. “These upcoming launches are the next logical steps in that journey—and certainly not the last.” With the addition of these two countries, Kaufland’s marketplace presence will span seven European markets. The company’s international growth strategy hinges on its integrated platform, the Kaufland Global Marketplace, which streamlines cross-border operations…
At Icecat, we’re not just talking about AI, we’re building with it, integrating it, and pushing its potential to reshape how product content is created, managed, and delivered across the digital shelf. From content automation to translation, product categorization, and visual enhancements, Artificial Intelligence is now deeply embedded across Icecat’s platforms and workflows. Furthermore, our commitment to leveraging cutting-edge technologies ensures that we stay competitive and continuously evolve to meet the fast-changing demands of global e-commerce. AI-Powered Product Content Creation We’ve embedded generative AI tools across multiple platforms to help automate and enhance content creation. These tools empower brands, retailers,…
