MediaMarkt Spain utilizes the Icecat catalog to collect and display up-to-date product content in its omnichannel operations including its webshop, its digital store in Barcelona and its other content-driven activities (flyers, newsletters etc).
Gemma Gerbolés Iglesias, Business developer at MediaMarkt Spain, says:
“The catalogue of the Digital store of Media Markt is nourished by the content of the online store. Offering standardized and high quality product information in terms of specs, marketing and multimedia across our channels is essential to improve our sales results”
To meet MediaMarkt Spain’s requirements, manufacturers are requested to provide product data through Icecat with the following attributes and files:
MediaMarkt currently integrates all product content assets provided via Icecat and is working into integrating Rich Content as well, i.e. videos, 3D tour, Reasons To Buy.
In case you are looking for more information, please contact your account manager or contact Icecat online directly. For registration, you may want to check the tutorial video “How to Register for Icecat’s Free Vendor Central?”
Read further: News, Partners, MediaMarkt, PIM, product data
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