Leading Spare Parts Distributor Convena Enriches its Catalog via Icecat Brand Cloud

Convena Distribution, a leading international spare parts distributor in Europe, and a long-time user of Icecat, takes it one step further and expands its current catalogue by means of Brand Cloud.

Covering 300,000+ spare parts

Convena Distribution is an international tech distributor with 15 years of experience in spare parts, options and accessories from the world’s leading manufacturers such as HPE, HP Inc., IBM, Lenovo, DELL, Lexmark, Canon, Samsung, Cisco. They have over 10,000 different products in stock, and through its vendor distribution agreements, it has even 300,000 different products in its virtual warehouse. Convena ships within 24 hours throughout Europe, and within 48 hours to the rest of the world. It’s crucial to have all products, in virtual stock or not, well covered with product data-sheets to help buyers decide.

The digital world is continuously evolving and it is crucial to keep pace with technology and product updates. Therefore, Convena and Icecat make introduce the Brand Cloud as a data-entry portal for spare part manufacturers to improve the buying experience of customers with better content. Within this co-operation, the supplier brands of Convena have started to add their product information directly into Icecat Brand Cloud, to further cover and expand Convena’s already extensive spare parts catalogue.

The flow of product information added by brands is automatically available for Convena, which has a working Full Icecat integration. Also, Covena’s resellers have access to the same product content.

Convena’s content requirements

While adding product information, brand editors should take into account certain requirements set by Convena:

• Product identifiers (GTIN: EAN, Manufacturer Part Code, Tariff-, ECCN- and Dual-Use codes)
• Categorization
• High-resolution JPG-images
• One main image and at least two secondary images
• Videos where available
• Short description, long description, detailed marketing text, product features and USP’s
• Product specifications
• Product brochure, datasheet and manuals in PDF format

As a Convena vendor, would you like to deliver your product information to Convena directly? We are more than happy to help you! Get started by registering here (FREE).