Latest Japanese Cross-Border eCom Trends

Avatar for Mitsuyo Watanabe
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latest Japanese e-commerce trends
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Recently Beenos, owner of e-commerce platforms Buyee and Sekaimon, publishes its latest Japanese e-commerce trends report for products imported in and exported from Japan during 2020. In short, Buyee introduces Japanese products to the world and works together with Mercali, the largest Japanese consumer platform. On the other hand, Sekaimon is an official partner of eBay that offers products from the United States, United Kingdom, and Germany to the Japanese. What do the trends in sales on these two e-commerce platforms reveal? Particularly, toy figures and games from Japan are popular among worldwide audiences. Reversely, Japanese people search for car parts and car models through the eBay-connected online platform.

eCommerce sales during the Covid-19 pandemic are expanding globally, and Japan is no exception. Last week Rakuten, Japan’s giant eCommerce platform, released the financial results for Q3 of 2020. These results show a solid growth of 29.3% in eCommerce sales compared to the same period last year. Similarly, eBay Japan also has a year-on-year rise in sales by 25% in Q3 2020.

What products are popular on Japanese online market?

Especially European and Asian gentlemen above 30 buy toy figures and games from Japanese sources. Besides that, automotive products and fashion items are trendy items from Japan.

Most-Sold-Category-from-Japan-on-Buyee-2020
Most Growing Category from Japan on Buyee 2020

Which products are Japanese looking for from global online platforms?

Japanese men are really into car-related hobbies, like car repair parts, bike parts, and vehicle models. This is an ongoing trend for a few years already, as automotive parts are traded universally standardized. 

Most-Sold-Category-to-Japan-on-Sekaimon-2020
Most Growing Category to Japan on Sekaimon 2020

Access Growth from Younger Generation

Particularly in this COVID-19 year, the growth of access by the young generation from the late 10s to the early 20s is significant. Due to travel limitations, online consumption increased. Millennials and Generation X are buying products in categories like music, games, and fashion.

Most Growing Category from Japan on Buyee 2020
Most Sold Category from Japan on Buyee 2020
Most-Growing-Category-to-Japan-on-Sekaimon-2020
Most Growing Category to Japan on Sekaimon 2020

Avatar for Mitsuyo Watanabe

Region Manager for East Asia/Japan, as well as Translations project manager at Icecat.

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