Dutch Comparison Site Kieskeurig Joins Icecat Free Brand Cloud Program

The leading consumer comparison site in the Netherlands, Kieskeurig.nl joins the Icecat Free Brand Cloud Program. Kieskeurig.nl asks all its vendors to register for Free Brand Cloud. In this free to use PIM, brands can immediately start entering and enriching their product information. Information like product titles, descriptions, specs, images, 360 degrees demos, and product videos. Moreover, it helps brands to more effectively promote and position their products on the digital shelves of kieskeurig.nl, improve catalog coverage and completeness of product content, and reduce the time-to-market for their new products. Product content entered into the Brand Cloud will be automatically ingested into the Kieskeurig.nl comparison environment.

Alternatively, brands can join Open Icecat, to outsource editorial jobs and for unlimited or strictly controlled syndication of their product information to their channel partners.

Joining Icecat Free Brand Cloud Program allows us to publish official product content from brands on our web environment. Good product content will optimize the visitor experience and is key for visitors to make a decent comparison between the products.

ALDO HANNEMA, TEAMLEAD CATEGORY MANAGER AT KIESKEURIG.NL

Kieskeurig.nl is one of our major customers for more than 10 years that use Icecat product content. We keep continuing to work closely together to optimize the product content and visitor experience for Kieskeurig.nl.

BJORN KREUGEL, COUNTRY MANAGER AT ICECAT

Brand Cloud Benefits

Some of the benefits for brands and suppliers of Kieskeurig.nl to use Brand Cloud: After sign up, brand editors can immediately start entering and enriching any kind of product information like product titles, descriptions, specs, images, and product videos. The entered product information goes straight into the Icecat catalog and is ready to go live in minutes. Subsequently, brand editors get real-time notifications and Icecat can push content to the live site immediately. Last but not least, Brand Cloud is free to use and there are some paid service levels available that utilize the editorial team.

How to join Free Brand Cloud?

It is easy to register, in three steps, for Free Brand Cloud. Firstly, go to icecat.biz/registration to sign up for a free Icecat account. Secondly, confirm your e-mail address. Thirdly, contact Icecat to assign your brand to your account. Icecat takes care that only authorized staff is allowed to manage a brand’s product content.

There is also a tutorial on how to edit data via Icecat Brand Cloud. In case you need more information, please contact your Account Manager or contact us online.