Italian Consumer Cooperative COOP implements Icecat Product Stories to enhance the online visitor experience on its e-commerce platform. The Icecat product datasheets include a wide variety of content, ranging from basic specifications all the way to rich content. COOP implemented product stories, a popular type of rich content that combines various multimedia assets, such as videos, hotspots, carousels reasons-to-buy, and featured images. Furthermore, an Icecat Product Story follows the brand’s look and feel and online visitors might imagine that they are holding the actual product in their hands.
COOP Italia was founded in 1967 and has since grown to more than 100 cooperatives across Italy. Moreover, the group has over 50,000 employees and registered revenues of € 14.7 billion in 2019.
COOP is an authorized LEGO reseller and implements therefore also the Product stories of LEGO.
Product stories bring a wide range of benefits. For example, they will help to:
The product stories are FREE and accessible immediately after registration.
Read further: News, coop, product stories
Key Account Manager Italy
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