Helen Dickinson, chief executive of the British Retail Council reports that storms Ciara, Dennis, and Jorge hurt retail sales.
Since the Covid-19 ‘draconian measures’ were implied by government, non-food retail footfall has fallen further and fashion sales in the high street is hardest hit.
The restaurant trade is down and, delivered fast food up. In the same period, Netflix subscriptions are up by 13%, although it’s assumed the mountains of panic bought dried pasta, toilet rolls, and hand sanitizers might inhibit viewing.
Online sales are tracking at 0.7% higher than the 12.7% forecast (KPMG) and, retail home deliveries increasing.
In summary, brands should be broadcasting great content to consumers impressing on consumers via existing or prospective retailers that brilliant product is available to consumers online.
If you aren’t content with your content, meet Icecat.
Read further: News, corona virus
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