Is the UK Content With Your Content?

Helen Dickinson, chief executive of the British Retail Council reports that storms Ciara, Dennis, and Jorge hurt retail sales. Since the Covid-19 ‘draconian measures’ were implied by the government, non-food retail footfall has fallen further, and fashion sales on the high street are hardest hit.

Furthermore, the restaurant trade is down, and delivered fast food up. In the same period, Netflix subscriptions are up by more than 13%. Although it is assumed the mountains of panic-bought dried pasta, toilet rolls, and hand sanitizers might inhibit viewing. Online sales are tracking at 0.7% higher than the 12.7% forecast (KPMG), and retail home deliveries are increasing.

In summary, brands should be broadcasting great content to consumers, impressing on them via existing or prospective retailers that a brilliant product is available to them online.

If you are not content with your product content then please meet Icecat.

Reuben Bradshaw