News

Icecat Toys Data Model: The Solution for All Your Retail Partners

The Toys Data Model of Icecat is available worldwide and keeps growing every day and is fully embraced by the toy industry. Icecat is working with a large number of brands such as LEGO, Spin Master, Bestway, MGA Entertainment and other toy brands that are monitored in the Icecat Toys Brands Monitor. Icecat PIM is available as a free-of-charge Vendor Central for brands and as an Open Icecat Subscription Model that is fully aligned against changing requirements.

How does Icecat work


The main benefits for using Open Icecat:

  • The only free catalog for resellers and comparison sites
  • Available for total Icecat network existing of 80.000+ users
  • Available for new Icecat users
  • Support from the editorial team (data entry via editorial team)
  • Easy to use editorial back office
  • Support all types of content
  • Multilingual interface
  • Generic standardized taxonomy
  • Shorter time to market
  • Control the use, modification, and distribution of copyright data (DRM)
  • Retailer activation via native speaking Icecat Country Manager
  • Increase online visibility
  • Powerful branding
  • Compatible with third parties like Google Manufacturing Center and Amazon Vendor Central
  • Use Icecat as your own PIM cloud
  • Insights and reports

Do you want to know more information how Icecat can help you?

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

Recent Posts

Customers Are Choosing Third-Party AI Tools Over Brand Chatbots

For years, retailers have invested heavily in customer service chatbots. The goal was simple: answer…

3 days ago

Icecat Release Notes 254: Smarter APIs, AI Assistance, and Enhanced Distributor Capabilities

Release 254 introduces a collection of enhancements designed to make integrating with and managing data…

4 days ago

Visa Brings Agentic Shopping Into Live European Transactions

AI shopping agents are beginning to move beyond product recommendations and controlled demonstrations. Visa has…

5 days ago

KPMG’s Survey: Retailers Are Shifting From AI Experiments to AI at Scale

Artificial intelligence is moving from experimentation to long-term business strategy. According to KPMG's latest survey…

6 days ago

China’s 618 Shopping Festival Shows That Discounts Alone Are No Longer Enough

China's 618 shopping festival has long been one of the biggest events in global e-commerce.…

7 days ago

Icecat Studio – Sprint 99 Release Notes

In Sprint 99, we focused on streamlining bulk content operations, advancing our AI Assistant toward…

1 week ago