New Icecat usage data comparing 2025 with 2024 shows where demand for product information is accelerating across major e-commerce verticals. Vehicles, Pet Care, and Baby & Children lead active-user growth, while Computers & Peripherals continue to dominate overall usage.
Below is a 2025 vs 2024 look at usage trends based on downloaded datasheets and active-user signals across Icecat’s reporting. The number of supported brands has grown steadily over the years in Icecat, reaching 40,714 in the Full Icecat catalog in 2024. For e-commerce teams and marketplaces, this creates a continuously expanding base for product comparisons, filters, and detailed content. The real signal today comes from how this product data is used. It shows which verticals are growing, which categories are accelerating, and where product comparisons are becoming more active across e-commerce channels.
The chart above highlights active user growth across the largest verticals (top-level categories in Icecat) in the Icecat ecosystem between 2024 and 2025. Among these segments, Vehicles, Pet Care, and Baby & Children show the strongest year-on-year increases in user activity. This trend suggests growing interest from e-commerce businesses in structured product data for these categories.
At the same time, Computers & Peripherals remain the largest vertical in absolute terms within the Icecat catalog. This reflects both the complexity of IT product assortments and Icecat’s historical roots in technology catalogs. Because this vertical has long represented a major share of the platform’s content and usage, absolute comparisons can naturally favor IT-related segments. To provide a more balanced view across different markets, this analysis focuses on the relative (percentage) growth in active users between 2024 and 2025. This approach allows clearer comparison across regions with different market sizes. It highlights where usage is expanding fastest across the broader Icecat ecosystem.
These patterns point to a broader shift in how product information is used across e-commerce. As online retail becomes increasingly mainstream, large marketplaces are gradually replacing many specialized stores. This expansion brings a wider variety of product categories into digital catalogs, including sectors that historically relied more on offline retail.
For Icecat, this trend also reflects a gradual expansion beyond its traditional IT-focused catalog. As more non-technical verticals enter large marketplace ecosystems, structured product information becomes increasingly important to support product discovery, comparison, and standardized listings across thousands of sellers.
In our next articles, we will look more closely at the underlying category and brand dynamics behind these patterns, including a deeper analysis of category growth and laptop and IT usage trends across the Icecat ecosystem.
Read further: Stats, e-commerce, ecommerce, Icecat, verticals
