Directly Ingest Brand Content into Just Launched

Avatar for icecat

Until today only books were sold on, but from today over 100 million products divided over 30 categories are available on its Dutch store. Icecat’s subsidiary Syndy has partnered with Amazon to help its brand suppliers upload its product content directly into to its new Dutch Amazon webshop.

Upload product content

Syndy auto-populates the NIS (New Item Setup) templates, which are Amazon-specific product content upload templates, that allow suppliers to help to activate its products and ingest basic product content into Suppliers can upload, enrich and create the right product content for by using the online platform of Syndy. Syndy’s direct integrations with third-party data pools, like Icecat and Brandbank, allows suppliers to easily import their existing product content via Syndy’s online platform.

Syndy has already partnered with a selection of global brands to help list their products on to be ready for the launch. The platform is now ready to accommodate massive product content uploads including images. Uploading your content to Amazon Vendor Central usually takes a few days depending on the content. Syndy is actively working with new brand suppliers to upload also their content to In addition, Icecat’s Amazon partnerships in other markets allows for international roll-out opportunities for suppliers.

“We are excited about Amazon’s launch into the Dutch eCommerce landscape and we look forward to collaborating on many more future projects”, says Marcel Blaas, international sales manager at Icecat.

Do you need more information? Please contact Syndy or Icecat or your account manager directly.

Leave a Reply

Your email address will not be published. Required fields are marked *

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019. The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018
 November 3, 2019

Manual for the Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 September 17, 2018

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: WooCommerce by Iceshop

Icecat has a huge list of integration partners, that make it easy for clien...
 May 1, 2020

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016