News

Icecat Member of American Specialty Toy Retailing Association

Icecat joins the American Specialty Toy Retailing Association (ASTRA) as an affiliate member. ASTRA is a non-profit association that provides education, networking, product sourcing, discounts and consumer public relations to develop the toy industry.

Offer to ASTRA Brands

ASTRA brands can use Icecat Free Brand Cloud, a free-of-charge Brand Cloud for Icecat’s 1000s of Full Icecat (web) retail clients or to use the subscription model of Open Icecat for an unlimited syndication of all product information to all relevant (e-commerce) channel partners.

Offer to ASTRA Retailers

ASTRA retailers can use the free Open Icecat catalog consisting of standardized product data-sheets for all participating manufacturers and can subscribe as a Full Icecat user to promote the Free Brand Cloud for brands.

If you want more information about these offers and the Toys Data Model, please register or contact your local account manager.

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

View Comments

Recent Posts

Icecat Studio – Sprint 99 Release Notes

In Sprint 99, we focused on streamlining bulk content operations, advancing our AI Assistant toward…

2 days ago

Icecat Commerce Release Notes Icecat PIM 3.15.0

Summer’s here, and so is Icecat PIM release 3.15.0. This release adds an AI chat…

3 days ago

China’s AI Blockade Debate Adds New Pressure to Global Tech

According to Forbes, Chinese authorities are reportedly discussing whether to limit overseas access to some…

3 days ago

Rising Cost-Per-Click Put Product Data Under Pressure

Cost-per-click on Google Ads has increased by 15% year over year across European e-commerce, according…

4 days ago

The True Cost of Enterprise AI Is Coming Into Focus

For much of the AI boom, the business case seemed straightforward: automate routine work, reduce…

5 days ago

South Korea Invests in AI Chips, Data Centers, and Humanoid Robots

South Korea is preparing one of the largest national technology investment programs focused on artificial…

6 days ago