Since the launch of the Icecat blog in September 2015, Iceclog celebrates 4 million visits. More than 50% of these visits were in 2021, which made 2021 a peak year in terms of web visits. In short, visitors will find more than 800 posts on Iceclog. These are divided into different categories: manuals, daily news updates, customer success stories, reviews, stats, and topics like ICURY (ICY). In addition, you can find a lot of unique content relevant to brands and content users.
The top 3 most-read posts are:
Looking into more detail, we see that 52% of the visits read our post via a Google Chrome browser. In addition, 59% of all visits use Microsoft Windows as an operating system, and 16% use the Android mobile operating system. The low number of mobile visits is because there are professional manuals on Iceclog about the services of Icecat.
To get to 5 million and even 10 million visits, the Iceclog website needs to change fundamentally. An improvement of the user experience is vital. To succeed in this, we will build the website from scratch using WordPress investigate the current content and features we will need from the existing blog. Based on that, start a revamp that aligns with our brand guidelines and the recently launched corporate website icecat.com.
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