Brand Rank H1-22: Philips Tops Category Domestic Appliances

In today’s part of the H1-22 overview per vertical, we look at the category Domestic Appliances. Below, you can see the top 10 brands in this category with the most product datasheet downloads.

Overall, the category Domestic Appliances rose from 260 million downloads in H1-21 to 405 million in H1-22. This means a year-on-year growth of 44%. Most of the brands that reached the top 10 in this half-year recorded growth compared to last year. This is also clearly visible from the graphic, where dark blue represents H1-22, and light blue represents H1-21. Interesting to see is that brands like Philips, Samsung, and Whirlpool have a massive gain in downloaded datasheets. Candy tops with a growth of 107% in datasheet downloads.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.