Icecat Brand Rank H2-21: Double-Digit Growth in Vertical Home

The vertical Home maintained its growing trend and reached 218 million datasheet requests in H221. That is a YoY growth of 18.3% in comparison with H120. Philips remained on rank number one, in spite of registering a decrease in the number of datasheet downloads. In fact, the only changes in the composition of the top 10 in comparison with H121 are Tefal and Art-Pol switching places and two newcomers on ranks 9 and 10 – WMF and Rowenta. You can see an overview of all top 10 brands in the category Home and their development between H220 and H221 in the below graphic.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.