Icecat Brand Rank H1-22: Samsung Dominates in Category AV and Photo

Just like in the first and second half of 2021, Samsung dominates in the category AV and Photo. The brand registered a YoY growth of 30%. This is slightly less than the category’s overall growth (+40%). In addition, all brands in the top 10 have recorded double-digit growth in datasheet downloads. Canon was the biggest, with 160% growth in datasheet downloads. The total number of downloads in the category AV and Photo exceeded 716 million in H1-22.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.