Icecat Becomes a Business Partner of Ornes to Help Drive a More Digitized Toy Industry

Icecat has officially joined Ornes, the Dutch toy industry association, as a business partner. This collaboration marks a new chapter in our commitment to the toy sector, and it’s all about working together to support a more digital, standardized, and future-proof industry. So, what does this partnership mean in practice? And more importantly, what value does it bring to Ornes members?

A Step Forward in Industry Collaboration

The announcement follows Ornes’ recent General Assembly, where members approved the introduction of “business partnerships” within the organization. This move paves the way for trusted third parties, such as Icecat, to support members with tools, expertise, and data-driven services that advance the industry as a whole.

Compliance and digital visibility are becoming increasingly complex, especially with evolving EU legislation such as the Toy Safety Regulation. In this context, working together across the value chain is no longer optional — it’s essential.

What This Partnership Enables

As an official Ornes business partner, Icecat gains a seat at the table, and we intend to use that seat to bring real, hands-on value to the Ornes community. Here’s how we’ll be contributing:

Industry Events & Networking

We’ll be present at key industry moments, such as the Toy Gala, trade fairs, and networking events, providing us with the opportunity to connect with toy brands and retailers, showcase case studies, and contribute to panel discussions or presentations.

Speaking & Collaboration Opportunities

As part of the agreement, we’re able to speak at member meetings, events, and webinars, or even co-host sessions with Ornes. These opportunities allow us to share insights on:

• Enhanced content strategies
• Automation of product data flows
• E-commerce readiness and SEO optimization
• Cross-border content syndication
  

Education & Knowledge Sharing

We’ll also collaborate on whitepapers, research, and even pilot projects focused on digitization and standardization. Topics could include:

• Setting product content standards within the toy industry
• The impact of rich content on conversion and returns
• Preparing for regulatory shifts with structured data
  

Visibility as a Preferred Partner

As a listed Ornes partner, Icecat will be featured on the Ornes website with a logo, company profile, and links, making it easier for toy brands to discover what we offer. We’ll also contribute content to the Ornes newsletter, helping keep members informed about trends and opportunities in product content syndication.

Warm Introductions to Toy Brands

Ornes will actively support introductions to member brands who aren’t yet using Icecat, helping us extend the value of our platform to new players looking to grow their digital reach and operational efficiency.

Participation in Strategic Working Groups

We’re also invited to join working groups or initiatives focused on shaping future digital standards, particularly in areas such as product data, licensing, and content regulation. This enables Icecat to support Ornes’ goal of building a future-proof toy industry that thrives on smart, shared infrastructure.

Why This Matters

Ornes’ mission is to bring the toy industry together to share knowledge, align on standards, and adapt to changing regulations, particularly as topics such as sustainability, digitization, and safety compliance take center stage.

For us at Icecat, this partnership goes far beyond formalities, it’s a hands-on collaboration. We’re here to actively contribute our expertise in content syndication and automation to help brands and retailers:

• Improve time-to-market
• Reduce manual data entry
• Ensure product info is accurate, enriched, and multilingual
• Stay compliant with EU product content regulations

We believe good content is good business, and we’re here to make it easier for Ornes members to manage and scale theirs, all through one platform.

What’s Next?

In the months ahead, you’ll see Icecat featured in Ornes communications, participating in member events, and sharing valuable insights through collaborative content. Whether it’s a deep dive into product data automation or a webinar on preparing for the new Toy Safety Regulation, we’re here to help members stay ahead of the curve.

Interested in learning more about how Icecat helps toy brands and retailers succeed in a digital-first world? Let’s connect. Or catch us at the next Ornes event!