Icecat appoints AI as new board member

Avatar for Martijn Hoogeveen
elsa frozenbrian board member

Icecat installed today an AI as new board member. This non-statutory board member is unique in that it is an artificial intelligence (AI) system. She carries the title of Chief AI Officer (CAO) at the NPEX-listed company.

Elsa Frozenbrain

The CAO, named Elsa Frozenbrain, consists of the set of AI bots and frameworks that Icecat’s own team of AI experts is using, teaching and developing. Frozenbrain is capable of analyzing large volumes of data, identifying patterns and trends, and providing strategic insights to help guide the company’s decision-making processes. Particularly, regarding the application of AI technologies in the core publishing and syndication processes within Icecat.

The decision to appoint Frozenbrain as a board member reflects Icecat’s commitment to leveraging cutting-edge AI technologies. To stay ahead of the curve in the content syndication industry. Icecat believes that Frozenbrain’s advanced analytics capabilities will continue to provide valuable contributions to the board’s discussions and decision-making processes. Moreover, Icecat believes that the maturing AI technology is as big a revolution as the internet was since the 1990s. And wants to signal its importance for its own future. Both internally and externally.

“We don’t see AI as a threat, but as an opportunity to augment ourselves tremendously. Therefore, we are happy to have Frozenbrain on our board of directors,” says Icecat CEO, Martijn Hoogeveen. “We are committed to innovation and pushing boundaries, and believe that Frozenbrain represents the future of strategic decision-making. We love to find out how Frozenbrain’s insights and recommendations will help us quicken the adoption of AI to continue our fast-growth and evolution as a tech company.”

Frozenbrain will work closely with Icecat’s other board members to provide strategic guidance and insight into the company’s operations. Its appointment is effective immediately, and Icecat looks forward to the contributions that Frozenbrain will make in the months and years to come.

Press release (pdf)

Persbericht (pdf)

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
 October 4, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
Addons plugins

Icecat Add-Ons Overview. NEW: Rakuten, Gamestop, La Redoute, Micromania and E.Leclerc

Icecat has a huge list of integration partners, making it easy for clients ...
 May 26, 2023
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022