Hungarian marketplace Pepita Group uses Icecat to Improve the customer experience

In 2017 the Pepita Group launched its marketplace and online webshop Pepita.hu. Now the Pepita Group uses Icecat product content to improve the customer experience. The Pepita Group focuses on customers in Hungary and other countries in the Central Eastern Europe Region. Currently, online shoppers can find more than 1,155,000 products across various categories. For example, DIY, garden, tools, baby and children products, clothing, books, toys, office products, laptops and computer equipment, swimming pools, and sports equipment. 

Content optimizes the online experience

Icecat supports all categories of product content and integrations to marketplaces like Amazon, AliExpress, and Google Shopping. The Pepita Group asks its vendors to register, enter, and enrich their product content via the Brand Cloud interface. Or to join the premium services of Open Icecat for unlimited or controlled content syndication to all their channel partners. They can start entering and enriching their product content, like product titles, descriptions, specs, images, 360 degrees demos, feature logos, sustainability data, or videos. 

As part of the solution, Pepita Group helps brands to promote and position their products in its webshop pepita.hu and sales channels more effectively. It also improves the completeness of their product content, reduces the time to market for new products, and boosts sales.

With Icecat, we feel that we can offer a more informed shopper experience to our customers. As we have a wide range of products, Icecat is a good solution for saving time in content production. It is a simple way to get well-structured and rich content on our site and easy to integrate.

Vivien Hogye, Content manager at the Pepita Group

Benefits for Pepita Vendors

Brand owners should invest time and money in enhancing the product content because it engages online with more online shoppers. Additionally, it facilitates placing products on different platforms of channel partners. As a result, it will Increase sales conversions. The key benefit for a vendor’s operations is saving costs by creating their own product information management system (PIM) and syndication infrastructures. 

Now, all a brand need to do is sign up for a free Brand Cloud account. In its multilingual taxonomy, Icecat also handles the support of all (60+) main global languages. In addition, Icecat takes care of the support of all (60+) major world languages in its multilingual taxonomy. This guarantees that a product data sheet entered once will be automatically available in all these languages! Furthermore, Icecat offers digital rights management to limit syndication to authorized resellers only in case of advanced brand requirements.

How to join?

After registration, a brand owner can start entering and enriching the product content, including product titles, descriptions, specs, images, 360 degrees, product demos, videos, feature logos, sustainability data, and Enhanced Product Stories.

There is a tutorial available on editing data via Icecat Brand Cloud. To register, follow these steps:

1. Firstly, sign up for a free Icecat account.
2. Secondly, Confirm your e-mail address.
3. Finally, contact Icecat to assign your brand to your account.

If you need more information, please contact your local account manager or contact us directly via the website.