Home improvement and Electronics most positively impacted by COVID-19

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We looked at the health categories and long tail categories, most affected by COVID-19. Looking at mainstream top 2K categories with more than 10K downloads during Q2-2020, compared to the same period one year earlier, a slightly different profile of COVID-19 affected categories becomes visible.

Personal care – makeup and manicure cases – is now on top. We further see, logically, home improvements such as outdoor hot tubs and spas (+1472%), playground slides (721%) and swings (+505%) as kids at home need to be entertained, especially when the bigger part of the Summer holidays are spent at home. DIY is again present with grinding and sanding tools (+967%). Further, the electronics vertical with transistors (+1008%), cable markers (+868%), conduits (+603%), and sensor & actuator cables (+516%) is heavily represented as the tech business is one of the least affected industries by COVID-19 and infrastructures are upgraded because of increased online consumption.

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor at Open University Netherlands/Technical Sciences & Environment.

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