In the first half of 2023, the data-sheet download report unveiled interesting trends, this time for the verticals of Health, Beauty, and Personal Care.
The year 2023 witnessed a notable increase in data-sheet downloads within the Health, Beauty & Personal Care vertical. A staggering 145 million data-sheets were accessed, marking an impressive 72% increase compared to the same period last year.
When it comes to data-sheet downloads, Philips is once again the leading brand, similarly as we revealed for the Home Brands vertical. This brand emerged as the most downloaded, experiencing a striking 139% increase compared to H1 2022. Braun, a well-established player, also reached a significant 167% rise in data-sheet downloads, accumulating over 9 million downloads. However, Oral-B achieved the most remarkable leap, boasting an astounding 180% increase in data-sheet downloads. With nearly 6 million downloads, Oral-B’s achievement underscores a brand’s capability to capture consumer attention and adapt to changing market dynamics.
Beyond the top three results, other recognized brands have also contributed significantly to this surge in data-sheet downloads. Renowned names like Rowenta, BaByliss, Ray-Ban, Dior, PUPA Milano, Remington, and Clinique have demonstrated their improvements from last year, each showcasing an increase in data-sheet downloads ranging from 89% to 138%.
The Brand Rank page offers additional insightful key performance indicators (KPIs) to provide a comprehensive overview of brand performance. One of these valuable metrics is brand analytics per country, allowing brand representatives to gain insights into their brand’s performance at a local level.
As the internet implies globalization, Icecat acknowledges that attributing specific views or downloads to a particular country remains challenging. Due to the international nature of e-commerce users and anonymous browsing by individual data consumers, complete localization of data is not always possible.
In addition, Icecat publishes the Brand Average Score, which considers the total number of reviews contributing to the score calculation. This transparent approach ensures that users have access to up-to-date statistics. Furthermore, this valuable statistic is also available for Testseek XML API users by default.
Finally, the data health score is prominently displayed, offering a comprehensive assessment of a brand’s data completeness. The brand data health completeness score represents the average completeness scores of all product data sheets within the brand’s portfolio, encompassing main products, suppliers, and spare parts. Brand editors can easily monitor and track the changing color indicators of completeness to ensure data quality.
These additional KPIs on the Brand Rank page enable brand representatives to understand their brand’s performance better, enhance transparency, and ensure data integrity.
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