Sustainable Fairphone Embraces Open Icecat

Fairphone, a Dutch social enterprise, joins Icecat as an Open Icecat Sponsor to syndicate its product content to all its e-commerce partners, free of charge. Fairphone is a unique, social enterprise in the mobile phone market with a vision to produce smartphones as fairly as possible, with a minimalized environmental impact. A sustainability philosophy that Icecat shares.

The Amsterdam-based company designs and produces smartphones that don’t contain conflict minerals – in smartphones typically gold, tin, tantalum, and tungsten – has fair labor conditions for the workforce along the supply chain producing it, and help people to use their phone longer. Therefore, the Fairphone 3 and Fairphone 3+ have longevity design. Thanks to the modular construction and spare parts, anyone can do repairs or upgrades by themselves. Fairphone’s commitment to providing long-term software support sets the company apart. Furthermore, longer-lasting devices are better for user experience and help to reduce our environmental footprint significantly.

Fairphone invites all its e-commerce partners to collect its standardized content from Icecat free of charge. The Fairphone digital assets retailers can download include specifications, marketing texts, product images, brochures, sustainability logos, and manuals. But also, rich media assets such as videos and product stories. Great product content will generate a better visitor experience that leads to more sales for retailers and Fairphone.

Benefits for Fairphone resellers

What are the benefits of Open Icecat for Fairphone resellers? In short, the Fairphone product data-sheets will be more complete, timely delivered, and enriched with localized digital assets. As the Fairphone data is now part of sponsored Open Icecat, its product content is immediately available upon registration. As a result, resellers have access to the Fairphone product content in XML, JSON, and other standard exchange formats.

If you are a Fairphone reseller, use your Icecat account to download its free product content. In case you don’t have an account please register online, or contact your local Account Manager, or contact us online.

Koen Gerlach

Account Manager Toys and Games at Icecat - Helping brands and resellers with optimize their product content for ecommerce