European e-Commerce Milestone: Over 500 Million Shoppers in 2021

Avatar for Katerina Kadlecova
By
500 million online shoppers
Likethumbsup(1)Dislikesthumbsdown(0)
image_pdf

TradingPlatforms projects that the number of shoppers in European e-commerce will reach 500 million for the first time this year. Last year, in total 480.9 million users made an online purchase. For years now, there has been a growing trend and it is expected to continue further. The projected total number of digital commerce users in Europe in 2021 is 506.9 million. Digital commerce here means consumer transactions made online and relating to the purchase of products or services. The numbers exclude B2B transactions, as well as transactions between private individuals.

TradingPlarforms goes even further and predicts also the numbers of users for the coming four years. Also in this period, they foresee stable growth, reaching a total of 569.8 million in 2025. The penetration rate stands at 59.7% in 2021, a three percentage points growth as compared to last year. Over the coming four years, TradingPlatforms expects to see a further 7.5 percentage points growth to 67.1%.

European e-commerce transaction value

Another analyzed statistic is the overall transaction value. Interestingly, the growth of this metric did not continue in 2020, when the total value experienced a drop of about 12% compared to the year before. This is likely in connection to the COVID-19 pandemic, which brought a lot of uncertainty and prompted a lot of people to focus on their savings. However, according to the projections, the growth should be restored this year with a 22% growth year-on-year, landing on almost 700 billion €. This metric will also keep growing over the coming four years.

“Technological advancements in the past couple of decades have given digital commerce a much bigger influence than ever before. Its importance was further highlighted during the lockdowns of 2020 when it allowed companies, big and small, to survive despite the hardships imposed by the pandemic. The strength of the segment and its still bright future is clear to see with projections for 2021 already showing a promising rebound.”

Rex Pascual, editor at Trading Platforms

Subscribe to our newsletter and stay updated.
Loading

Avatar for Katerina Kadlecova

Online Marketing Coordinator at Icecat N.V.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This quick guide will show you how to import free product content from Icec...
 August 8, 2017