Dutch toy company Spectron publishes brands in Icecat's Toy Data Model
Dutch toy supplier Spectron adopts the Icecat Toy Data Model. Spectron represents various toy brands such as SILVERLIT, TOMY, LAMAZE, EXOST, IMC TOYS, MAKE IT REAL, GEAR2PLAY, and XQ TOYS.
The Toy Data Model, initiated by Icecat, bol.com, and FUN, developed within four years into a worldwide standard. The use of this model sharply increases: new retailers connect and more toy brands are monitored in the Icecat Toy Brands Monitor. The recent acquisition of the French toy and entertainment company Cedemo by Icecat further reinforces this.
“Spectron experiences healthy growth, with professionalization and automation being an important part. Providing and keeping our product information up-to-date with our partners is important dor us. The Icecat solution and its extensive retailer network ensure efficiency. But, also improves our online visibility with our partners. Therefore we publish our branded data in Icecat”, says John Boeyen, Managing Director of Spectron The Toy Company.
For more info about the Icecat Toys Data Model, please, contact your account manager, or contact us online.
About Unold AG Unold, established in 1966 and headquartered in Hockenheim, Germany, has a long…
Automation has become an essential component of online retailers’ success. With so many tools available,…
The world of technology is constantly evolving, and so is the data that describes it.…
For medium and large-scale businesses, e-commerce automation is absolutely essential. It can be incredibly challenging…
Mobile commerce has been steadily growing over the years and is projected to reach 43.4%…
Turkey's e-commerce market experienced a rebound in 2023, with online spending more than doubling compared…