From Static to Story-Driven: 999 Games Upgrades Webshop Experience

Following its earlier collaboration to share Dutch-language Product Stories in the Icecat catalog, 999 Games has now taken the next step: integrating these visual product stories directly into its own webshop.

Known for popular titles like Catan, De Zoektocht naar El Dorado, and 30 Seconds, the Dutch board game publisher makes discovering new games as fun and seamless as playing them.

From Catalog to Consumer

Previously, 999 Games supported retailers by offering Dutch-language Product Stories through Icecat’s global content catalog. Now, the company is taking it a step further — using this same engaging content to elevate its own direct-to-consumer webshop. Visitors of the 999 Games webshop can now explore games through visually engaging stories that include essential details such as recommended age, number of players, and game duration. These attributes are presented in an easy-to-understand, visual format.

A More Playful Way to Discover Games

The Icecat Product Stories offer a more intuitive and inspiring product presentation. Whether you’re shopping for a family-friendly game night or your next strategic showdown, the new Product Stories make the decision process easier. By reducing friction in the orientation process, they help customers make quicker, more confident decisions, and strengthen the brand experience in the process.

Easy Integration, Instant Value

Product Stories are automatically generated from existing product data and can be embedded in any webshop without extra manual work. This makes them a scalable solution for brands and retailers who want to improve product storytelling and boost conversion.

With this integration, 999 Games shows its commitment to innovation, not only in gameplay but also in how board games are presented and discovered online.

Explore in Action

Want to see it in action? Head over to the 999 Games webshop and explore your favorite titles with our new interactive game stories. It’s never been easier to find the perfect game for your next gathering. Here’s a little sneak peek:

Integrate Product Stories Today

If you’re an Icecat user, log in to your account to download and integrate 999 Games content. If you don’t have an account yet, you can register for free. Additionally, if you need help, you can reach out to nathalie.ter.horst@icecat.com, and she will be there to guide you.