News

Dutch eCom Landscape: Icecat, Syndy and Hatch Key Players According to IAB

The task force eCommerce of the IAB, the Dutch independent industry association for digital advertising and marketing innovation, published its first overview of the Dutch e-commerce landscape.

This e-commerce overview mentions, Icecat and its subsidiary Syndy under “data pools and distribution”. Further, IAB mentions Hatch, as a leading global ‘Where-To-Buy’ solution provider. IAB defines “data pools and distribution” as “A portal where manufacturers and supplier make product content available to retailers. And, guarantees the quality and consistency of product content.” Icecat with its database of around ten million products if a heavy-weight in this category. Syndy is not only a data pool and syndicator but also a PIM/DAM player.

With this e-commerce overview, the task force wants to show marketing and communication professionals which key suppliers are active in the e-commerce domain. And, also how these companies relate to each other. In addition to the landscape, the task force compiled an extensive ‘roses of e-commerce’ overview. A large number of Dutch e-commerce platforms are in these spider diagrams. Among these are many of Icecat’s connected channel partners like Amazon, bol.com, eBay, Marktplaats, Kieskeurig, and Ingram Micro.

The Netherlands, the world’s best eCom landscape

Justin Sandee, Chairman of Taskforce E-commerce notes that “For the second year in a row, the Netherlands is in the first place in the B2C E-commerce Index. This global index ranks countries based on the quality of their e-commerce landscape. Surprisingly enough, there was no separate overview of the Dutch e-commerce domain before.”

Knowledge and insight

Wendy Pouw, director of IAB Netherlands says: “Marketplaces such as bol.com and Amazon, have an enormous visible influence on the orientation, search and purchase behaviour of consumers.” But, behind these portals, there is a whole world of less visible service providers. “As a result, the market is asking for more clarification and direction. It is fantastic to see that IAB developed this insightful document in such a short period of time.”


Digital Marketing Manager at Icecat N.V.

Wouter Maatman

Digital Marketing Manager at Icecat N.V.

Recent Posts

ELKO Group Enhances Online Webshop with Icecat’s Product Content

By using the Icecat Brand Cloud, ELKO Group provides its partners and customers with easy…

6 hours ago

Icecat Release Notes 216-217: Advancing Compliance, Performance, and Content Protection

In release notes 216-217, the Icecat team delivered several impactful updates focused on improving regulatory…

1 day ago

The Rising Wave of Innovation in the Pro AV (Audio-Visual) Market and the Role of Icecat

The Pro AV (Audio-Visual) market is set for tremendous growth, with its value projected to…

2 days ago

Icecat at Feria Juguetes 2025: Join Us on April 1-2 in Madrid!

Icecat is thrilled to participate in Feria Juguetes 2025, one of the leading toy industry…

5 days ago

Icecat Release Notes 214-215: New Features for Smarter Content Management, Enhanced Analytics, and Improved User Experience

In the release notes 214-215, the Icecat team focused on delivering a series of enhancements…

5 days ago

E-commerce in Europe is Projected to Grow 45% by 2029

E-commerce in Europe is thriving, with experts projecting significant growth for the industry in the…

6 days ago