Change in the handling of HP, Poly and HyperX images via the Icecat network

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Change in the handling of HP, Poly and HyperX images via the Icecat network

Effective image management is crucial for delivering high-quality and relevant product information. That’s why HP and Icecat have worked on a new method to share the most relevant images to the Icecat network

The new HP Image Import process introduces a more efficient way to import and prioritize images, with enhanced selection criteria. Key improvements include streamlined workflows, better prioritization based on product categories, and improved compliance with the latest HP standards. Consequently, ensuring a more organized and efficient process for syndication to the Icecat network.

In case your systems have their own logic on handling images, you may want to reconsider the logic you have for handling HP, Poly and HyperX images via Icecat.

What has Changed?

We have introduced an improved approach to importing images from HP into Icecat, focusing on improving image quality, relevance, and prioritization. This change will affect the way images are imported and prioritized in different product categories. Furthermore, this process is now based on clearer filtering criteria and prioritization methods tailored to specific product types, ensuring that the best images are presented to end users.

Key Benefits for Users:

Improved Image Quality and Consistency: With a strong emphasis on high resolution and clear guidelines for each image category, users will experience more consistent and visually appealing product imagery. Therefore, images are now prioritized based on clear criteria, ensuring that the most relevant visuals are displayed for each product.

Introduction of Detailed Images: A new category of Detailed Images has been added, providing users with even more in-depth visuals to better showcase product features and details.

Enhanced Product Visuals: Images such as Product Images, Annotated Images, Products in Us,e and Detailed Images are all prioritized and organized according to new, more refined rules. This ensures that the most relevant and highest-quality images are presented to end-users across different product categories. 

Image types

Under the new import process additional product image type, namely “Image – Product Detail” will be imported. 

In total, four different types of images are imported: 

  1. Product Images: These showcase the product in its most basic form and are prioritized based on criteria like orientation, background color (white), and image resolution.hp
  1. Product in Use: Images showing the product in action, offering real-life context for its functionality, are now imported with higher specifications, including a preference for images sized 2000×2000 pixels or greater. If images of the above sizes are not available, fallbacks will be imported in smaller sizes such as 1000×1000, 830×830, 600×600, and 460×460.
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  1. Image – Product Detail: Close-up shots that focus on specific product features are prioritized for users who need detailed insights into the product’s design or features. The preference for images sized 2000×2000 pixels or greater. If images of the above sizes are not available, fallbacks will be imported in smaller sizes such as 1000×1000, 830×830, 600×600, and 460×460.
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  1. Annotated Images: These images offer additional information through visual annotations, making them especially useful for users who need a deeper understanding of specific product features. The preference for images sized 2000×2000 pixels or greater.  If images of the above sizes are not available, fallbacks will be imported in smaller sizes such as 1000×1000, 830×830, 600×600, and 460×460.

Сlear prioritization of images according to product categories. 

The new import process includes clear prioritization of images according to product categories. This way we will have separate prioritization for Hardware and separate prioritization for Supplies & Paper, and Services as well.

Image Prioritization for Hardware Products:

For Hardware products, the image prioritization is designed to emphasize the key product visuals that help users understand the product’s features, functionality, and design. The system follows a structured approach with defined slots based on image types and their relevance to the product’s presentation. 

The total number of slots varies based on availability and product line. A standard gallery feed for a specific product line should contain a mix of product images, annotated, product detail and/or In use In up to 12 slots.

Here’s how it works:

1. Product Images:

These are the core images showing the product in its simplest, most basic form.

  • Slot 1: Product Image, Right Rear Facing Orientation, White Background
  • Slot 2: Product Image, Center Facing Orientation, White Background
  • Slot 3: Product Image with Output Sample, Left Facing Orientation, White Background
  • Slot 4: Product Image, Right Facing Orientation, White Background
  • Slot 5: Product Image, Close-up of Control Panel Orientation, White Background
  • Slot 6: Product Image, Left Rear Facing Orientation, White Background

These slots represent the most common and important views of the product. The priority is given to images showing the product’s front or center, followed by various angles that highlight the product’s key features (e.g., rear, left-facing, and control panels).

2. Annotated Images:

Images that provide extra details or annotations to highlight specific features of the product.

  • Slot 7 to Slot 23: These slots represent detailed, annotated images such as “Annotated – at a glance”, “Product Walkaround,”  “Annotated – Ports,” “Annotated – in the box”, “Annotated – dimensions”, “Annotated – KSP” and “Annotated – Feature” specific annotated images. Each of these slots corresponds to a different annotated image that offers more insights into the product’s features or use case.

3. Product Detail Images:

Images that focus on close-up shots to emphasize intricate details or product design.

  • Slot 24 to Slot 27: These slots represent the “Product Detail” images, showing close-ups of the product’s design, features, or important components.

4. Product In Use Images:

Images showcasing the product in action, help users visualize how the product performs in real-world scenarios.

  • Slot 28 to Slot 31: These slots are for images showing the product being used in practical environments, offering a better understanding of its functionality and use.

5. Product Images  (Continued):

Additional product images that show various angles of the product.

  • Slot 32: Product Image, Left Facing, White Background
  • Slot 33: Product Image, Right Profile Open, White Background
  • Slot 34: Product Image, Right Profile Closed, White Background
  • Slot 35: Product Image, Top View Open, White Background
  • Slot 36: Product Image, Top View Closed, White Background
  • Slot 37: Product Image, Rear Facing, White Background
  • Slot 38: Product Image, Left Profile, White Background
  • Slot 39: Product Image, Left Profile Closed, White Background
  • Slot 40: Product Image, Right Profile Closed, White Background
  • Slot 41: Product Image, Other, White Background

These images provide additional perspectives of the product, helping users understand its design from all angles.

Image Prioritization for Supplies & Paper Products:

For supplies and paper products, the prioritization of images focuses on the essentials needed to accurately represent the products. Therefore, the images display the product in its primary form, and in some cases, include additional annotations or visuals that demonstrate its use.

1. Product Images:

The core images show the product in its purest form.

  • Slot 1: Product Image, Center Facing Orientation

The primary image shows the product directly in front of the camera, giving a clear, unambiguous view of the product.

2. Annotated Images:

Detailed, annotated images that highlight product features and attributes. These are especially useful for users looking for more detailed product insights.

  • Slot 2: Image – Annotated, Annotated – Compatibility Detailed Image

Focuses on compatibility aspects such as supported printer models or other products it works with.

  • Slot 3: Image – Annotated, Annotated – in the box Detailed Image

Shows what’s included in the package.

  • Slot 4  to Slot 14: Image – Annotated, KSP Detailed Image

These highlight the key selling points of the product.

3. Product Images (Continued):

Additional product images that show various angles of the product.

  • Slot 15: Product Image, Left Facing Orientation
  • Slot 16: Product Image, Right Facing Orientation
  • Slot 17: Product Image, Rear Facing Orientation

These images provide additional perspectives of the product, helping users understand its design from all angles.

Image Prioritization for Services Products:

For CarePack Services and POLY Services categories, we keep the following image rules apply:

Image Order by Type:

  • Product Images
  • Lifestyle Images
  • Product Detail Images
  • Annotated Images

Main Image Selection:

  • First priority: Center facing
  • If not available, use: Left facing, Right facing, Left profile, Rear facing, etc.

Image Order:

Center facing, Left facing, Right facing, and other orientations in order of importance.

Future Considerations:

While the current focus is on product type and image categorization, a new priority based on the Submitting Agency tag will be implemented in 2025. This change aims to further refine image ranking based on the agency responsible for submitting the image, ensuring that users have the most reliable and relevant visuals.

Conclusion:

HP’s new image import process through the Icecat network has been developed with the user experience in mind, ensuring that product visuals are not only high in quality but are also organized in a way that enhances the browsing experience. 

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