Cellularline Accelerates Global Content Distribution via Open Icecat

Cellularline, a leading European brand in smartphone and tablet accessories, is actively leveraging Open Icecat, the open product content catalog used by tens of thousands of online retailers and distributors worldwide, to streamline and scale the distribution of its digital product content.

Founded in 1990 in Reggio Emilia, Italy, Cellularline began as a mobile phone distributor before shifting focus to the rapidly growing market for mobile accessories. Over the decades, the company has built a diverse product portfolio, including cases, chargers, headphones, and screen protectors, backed by a reputation for quality, Italian design, and innovation. Today, Cellularline operates in over 60 countries and continues to evolve its offering to meet the demands of mobile users across Europe and beyond. 

Thanks to its ongoing presence in Open Icecat, Cellularline’s product specifications, high-resolution images, videos, and marketing content are accessible to Icecat’s extensive global network of e-commerce platforms and integrators. 

How to Access Cellularline Product Content via Icecat

Retailers interested in incorporating Cellularline’s product content can follow these steps:​

1. Visit  www.icecat.biz/registration
   
2. Register for free as a “channel partner”​
   
3. Await email confirmation of your registration
   
4. Contact vittorio.marino@icecat.com to activate your account
   
5. Once activated, use the filters ENG + INTERNATIONAL + your preferred language to download the content you need

You can also see how it works in this short video tutorial:

If you have any doubts, feel free to contact us.

Cellularline content adoption via Icecat – Statistics

Icecat brand statistics show that the data health for the 5,931 active Cellularline products is positive, and that the brand currently holds position #60 in the global Icecat popularity ranking, placing it firmly within the top 100 most requested brands based on worldwide product data-sheet traffic. This ranking reflects strong market visibility, especially as a lower number indicates higher demand. 

Furthermore, professional product reviews average a strong 80%, and Cellularline product content was requested over 11.7 million times in the past 90 days alone, demonstrating its continued relevance and trusted reputation in the mobile accessories space.

“At Cellularline, it’s essential for us that consumers not only receive the technical specifications but also understand the real-life benefits of our products and how they simplify everyday life. Together with Icecat, we’ve developed an automated content flow tailored to retailer type and country. This has enabled us to go live across multiple touch points with accurate, customized information, significantly boosting our conversion rates.”
— Simone Ferri, eCommerce Sales Manager at Cellularline

Benefits of the Open Icecat Partnership

By joining Open Icecat, Cellularline ensures that its product data is standardized, multilingual, and available to a large network of e-commerce partners. This integration facilitates:​

• Consistent Product Information: Retailers receive up-to-date and accurate product details, reducing discrepancies and enhancing customer trust.​
  
• Enhanced Market Reach: Access to Icecat’s extensive distribution channels supports Cellularline’s international growth and brand recognition.​
  

Efficient Content Management: Streamlined processes for updating and distributing product information save time and resources for both Cellularline and its partners.​

Vittorio Marino

Key Account Manager Italy