Today Hatch, the Where-To-Buy (WTB) innovator, celebrates its tenth birthday. It's a good moment for a trip down memory lane. On April 28, 2011, Joris Kroese and I went to the notary to found the WTB specialist Hatch, Iceleads actually,…
In this Icecat Amazon Feed Specification (AFS) manual for vendors, we explain, step by step, how you can set up an automated content push to Amazon. Amazon introduced AFS as a data interchange standard to enable suppliers to fully automate…
Companies using e-commerce can have a massive amount of product data. Product data consists of any useful information about a product. Useful for consumers, purchasing, marketing, logistics, or management. In short, this includes descriptions, digital assets, dimensions, pricing, and inventory.…
