Earlier this month, I have joined the marketing team of Icecat. This is a completely new challenge for me since I have only worked as a marketer for brands so far. In the past, I worked for various brands in…
Managing product information is key to satisfy today’s mobile and online-first consumers. A Content Solution Provider (CSP) like Icecat helps brands to manage their data feeds efficiently. To determine which CSP to chose answering the following questions will help: How…
Virgin Telco uses Icecat's AFS connector to push, in co-operation with vendor Auxitec, its product content and prices towards the Amazone e-commerce platform. Virgin Telco is the biggest internet and mobile subscription service in Spain, part of Euskaltel who got…
