According to the research of IRMG, the UK e-commerce association, user-generated content (UGC) has the biggest impact on increasing online shoppers' sales and loyalty. The research was done among 1000 consumers in the UK, and 91% of respondents said that…
Our new research shows that an open data policy, platform connectivity, and portfolio size determine a brand’s online popularity. Find here the final version of the study. Background Content marketing is increasingly important for online branding, particularly brand popularity. Brand…
Most online buyers will wait longer for a sustainable order if it comes from a sustainable retailer. Unfortunately, only 1 in 5 clients are willing to pay more for environmentally friendly delivery. The environment is the issue that worries consumers…
